Local business woman, Sophie Kolia launched her new online platform, Fashion Feud on June 28th in London. The website has been set-up to support emerging fashion designers who often struggle to get noticed. The initiative helps to find an active and engaged audience who are interested in purchasing their products and hearing their stories.
Fashion Feud focuses on storytelling and works with emerging talent on both online and real world fashion-related projects, giving fashion & textile students, graduates and other young creative’s (e.g. photographers, graphic designers, illustrators, stylists and writers) a way to gain valuable exposure and apply their skills in a creative fashion setting.
It Fuses together fashion and art in an innovative way and is a revolutionary new fashion tech start-up that asks shoppers to ‘Vote on Fashion Sketches’, in order to decide which contemporary fashion products are showcased and sold through the Fashion Feud online shop & magazine.
The platform initially began on Pinterest, as a hub of creative inspiration to explore the topic of fashion as an art, to spot trends and to be a resource for innovative design techniques. The Fashion Feud profile was targeted at fans of creative fashion and fashion & textile students and now has 75k followers.
Sophie Kolia, founder and creative director of Fashion Feud, is a local Asian business woman who read Law at the University of Leicester and achieved a Masters in Marketing from DMU. She has since gone on to work in a diverse range of roles including business, marketing, strategic management, creative direction, digital design, fashion and textiles.
Sophie said: “Fashion Feud is all about promoting creativity in all its forms. We built Fashion Feud to provide emerging fashion talent with a unique platform to not just sell products, but to tell their stories and to create, collaborate and grow.
“Fashion Feud is more than just another online shop or fashion magazine or portfolio site. Our mission is to give emerging fashion designers a place to tell their stories while simultaneously connecting with the very consumers that would be interested in buying their products.”
Fashion Feud has already began to collaborate with local students and graduates as well as designers and makers, from Leicester and elsewhere.