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Ashby Students Taste Success after Winning McVities ‘Create a Bake’ Competition

Biscuits designed by students at a Leicestershire school have been baked by snack giant McVities, after their idea impressed judges in the company’s ‘Create a Bake’ competition.

Year 7 students at Ashby School, were challenged to create their own biscuit, making decisions about the biscuit’s branding, flavour, ingredients, design and packaging. They were asked to base their design around a road safety theme.

Picture: Ashby School

The final designs were judged by a team from Pladis, which owns McVities, who decided to use three of the top entries to create a final product.

The biscuits – called McSafeties – featured a traffic light design and used the slogan ‘It’s better to be safe than sorry’ on the packaging. The name, design and slogan were all lifted from the students’ entries.

During a special assembly, visitors from Pladis explained the process of turning the designs into a physical biscuit product.

Stacy Cooper, Head of Year 7 at Ashby School, said: “It was incredible to see the students’ designs transformed into an actual product that you might see in the supermarket.

“This has been an amazing experience for all the students who have learned so much about design, manufacture and marketing, as well as refreshing their road safety awareness. We are extremely grateful to Pladis for all the time and expertise they have devoted to this project.”